Hiya, nice to meet you.

I’m Anita ♥ I’m an ….  and a …. colour personality type 😉

Thanks for stopping by to have a read.

I’m part of the Buddies team, and one of the areas I’m particularly passionate about is understanding people — how they communicate, what motivates them, and what helps them thrive in relationships, teams, and everyday life.

Professionally, I hold a Level 7 qualification in Human Resource Management and Personal Development and am a qualified practitioner and trainer in the Insights Colour Works programme. My background has focused on helping individuals and teams better understand themselves and each other, creating stronger relationships, healthier environments, and more positive outcomes.

I’ve used this approach in a variety of settings, including working with local emergency services, where understanding personality differences helped teams improve communication, reduce misunderstandings, and build stronger working relationships.

One example involved a firefighter who would often take himself away from the mess room for periods of quiet time. Some colleagues initially viewed this as being unfriendly or antisocial. Through the Insights framework, the team gained a better understanding of his personality preferences and recognised that he simply needed time to recharge. Small changes in understanding created a more supportive and effective team environment.

This is one of the reasons I value personality-based matching so highly. When people understand one another better, relationships become stronger, communication improves, and support becomes more effective.

At Buddies, we use these principles as one of several tools to help create positive and meaningful matches between the people we support and the Buddies who work alongside them. Whilst every person is unique, understanding personality styles can provide valuable insight into how people communicate, build trust, and form relationships.

In many ways, my role within Buddies is to help people understand one another better and to support the development of positive, lasting connections.

Outside of work, life revolves around my two boys, who keep me busy, grounded, and smiling. I enjoy studying, gardening, long walks, music, and escaping to the seaside whenever I can for a stroll and a good lunch.

I have also authored a book called The Big But, exploring themes around personal growth and the law of attraction, along with several audiobooks on similar topics.

I look forward to meeting you and being part of your journey.

♥️

Anita